Schedule of Events

Nursery Conference

Times, sessions and speakers are subject to change.

4:30 PM – 7:00 PM
Registration Opens
5:30 PM – 7:00 PM
Welcome Networking Reception
7:30 AM – 6:30 PM
Registration Opens
7:30 AM – 8:30 AM
Continental Breakfast
8:30 AM – 8:45 AM
Welcome Remarks
8:45 AM – 9:45 AM
Keynote: Always Growing

You’re busy. You are already feeling overloaded. You’d like to build greater capacity in yourself and members of your team, but where would you find the time? In short, you want to take your leadership to the next level, but the question is “How?” You need a fresh and practical blueprint. Jones Loflin says that new approach is built on four words: Grow, Cultivate, Prune, and Harvest.

In this innovative and engaging presentation built on the timeless practices of a gardener, Jones equips leaders to identify where change is needed in their daily activities and take productive action. It’s time to get “growing” and harvest something better for your people and your organization.


9:45 AM – 10:00 AM
Q&A with Jones Loflin
10:00 AM – 10:15 AM
Refreshment Break
10:15 AM – 11:15 AM
SKU Management and Pricing Considerations

Are you growing too many unprofitable plants? Take a deep dive into your SKUs to see which plants are boosting your profits and which ones are a waste of resources. On a related note, the cost of doing business keeps going up, but are your prices keeping pace? In this session, Jonathan shares his insights on why SKU management and proper pricing are critical to your bottom line and how nurseries of all sizes can implement these strategies.


11:15 AM – 11:45 AM
Roundtable Discussion: SKU & Pricing
11:45 AM – 1:15 PM
Networking Lunch
1:15 PM – 2:15 PM
Managing Cash Flow

With a long-tenured background in ag and horticulture financing, Barry explains how you can manage your nursery’s cash flow to not only take advantage of growth opportunities, but how to make sure you have the cash needed to get you through times of economic uncertainty.


2:15 PM – 2:45 PM
Roundtable Discussion: Cash Flow
2:45 PM – 3:00 PM
Networking Refreshment Break
3:00 PM – 4:00 PM
Panel Discussion - Preparing for Recession: Nursery Owners Share Their Strategies to Protect Their Businesses
4:00 PM – 4:30 PM
Roundtable Discussion: Recession Preparation
4:30 PM – 5:15 PM
Panel Discussion: Differentiate: How to Stand Out in a Sea of Competitors
5:15 PM – 6:45 PM
Networking Reception
7:30 AM – 12:00 PM
Registration Opens
7:30 AM – 8:30 AM
Continental Breakfast
8:30 AM – 9:30 AM
Panel Discussion - Process Improvements: Making Your Facility More Efficient
9:30 AM – 10:00 AM
Roundtable Discussions: Process Improvements
10:00 AM – 10:15 AM
Networking Refreshment Break
10:15 AM – 11:15 AM
Panel Discussion - The New Nursery Market: Navigating Online Sales to a New Generation of Consumers

Fast-Growing-Trees.com (FGT) has been shipping plants direct to consumers for 15 years and was recently ranked #264 on Internet Retailer’s Top 500 e-commerce companies. Learn more about FGT’s operations, growth strategy, current best-practices in the e-commerce retail market, as well as what growers need to know in order to participate in this growing market.


11:15 AM – 12:00 PM
Roundtable Discussion: Online Sales
12:00 PM – 12:30 PM
30 Ideas in 30 Minutes
12:30 PM
Close of Conference

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