Schedule of Events

Nursery Conference

Times, sessions and speakers are subject to change.

4:30 PM – 7:00 PM
Registration Opens
5:30 PM – 7:00 PM
Welcome Networking Reception
7:30 AM – 6:30 PM
Registration Opens
7:30 AM – 8:30 AM
Continental Breakfast
8:30 AM – 8:45 AM
Welcome Remarks
8:45 AM – 9:45 AM
Keynote: Always Growing

You’re busy. You are already feeling overloaded. You’d like to build greater capacity in yourself and members of your team, but where would you find the time? In short, you want to take your leadership to the next level, but the question is “How?” You need a fresh and practical blueprint. Jones Loflin says that new approach is built on four words: Grow, Cultivate, Prune, and Harvest.

In this innovative and engaging presentation built on the timeless practices of a gardener, Jones equips leaders to identify where change is needed in their daily activities and take productive action. It’s time to get “growing” and harvest something better for your people and your organization.


9:45 AM – 10:00 AM
Q&A with Jones Loflin
10:00 AM – 10:15 AM
Refreshment Break
10:15 AM – 11:15 AM
SKU Management and Pricing Considerations

Are you growing too many unprofitable plants? Take a deep dive into your SKUs to see which plants are boosting your profits and which ones are a waste of resources. On a related note, the cost of doing business keeps going up, but are your prices keeping pace? In this session, Jonathan shares his insights on why SKU management and proper pricing are critical to your bottom line and how nurseries of all sizes can implement these strategies.


11:15 AM – 11:45 AM
Roundtable Discussion
11:45 AM – 1:15 PM
Networking Lunch
1:15 PM – 2:15 PM
Managing Cash Flow

With a long-tenured background in ag and horticulture financing, Barry explains how you can manage your nursery’s cash flow to not only take advantage of growth opportunities, but how to make sure you have the cash needed to get you through times of economic uncertainty.


2:15 PM – 2:45 PM
Roundtable Discussion
2:45 PM – 3:00 PM
Networking Refreshment Break
3:00 PM – 4:00 PM
Panel Discussion - Preparing for Recession: Nursery Owners Share their Strategies to Protect their Business

This panel discussion dovetails perfectly with the previous sessions of the day! A panel of growers that represent a wide array of business sizes and product offerings will reveal how they prepare their businesses for the next recession. The economy is cyclical, and you must be prepared for the ups and downs.

4:00 PM – 4:30 PM
Roundtable Discussion
4:30 PM – 5:15 PM
Differentiate: How to Stand Out in a Sea of Competitors

Using terms like “high quality” and “excellent customer service” no longer cut it in this competitive market. Differentiation coupled with marketing skills are imperative to your success. In this panel discussion, growers describe how they create customer value propositions to retain current customers and attract new ones.

5:15 PM – 6:45 PM
Networking Reception
7:30 AM – 12:00 PM
Registration Opens
7:30 AM – 8:30 AM
Continental Breakfast
8:30 AM – 9:30 AM
Panel Discussion - Process Improvements: Making your Facility More Efficient

Efficiency saves money by the better use of manpower or shortening certain production processes which translates to a better product. Our panel of growers will share how they eliminate waste from simple steps up to adopting Lean practices or adding automation.

9:30 AM – 10:00 AM
Roundtable Discussions
10:00 AM – 10:15 AM
Networking Refreshment Break
10:15 AM – 11:15 AM
Panel Discussion - The New Nursery Market: Navigating Online Sales to a New Generation of Consumers

From live plant sales to hard goods, Amazon and online commerce have drastically changed how consumers shop, and how brands and growers sell items. Learn from early adopters about how and why they entered the online marketplace.

11:15 AM – 12:00 PM
Roundtable Discussion
12:00 PM – 12:30 PM
30 Ideas in 30 Minutes
12:30 PM
Close of Conference

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