Schedule of Events

Nursery Management Conference

04:30 PM – 07:00 PM

Registration Open
General Session

05:30 PM – 07:00 PM

Welcome Reception
General Session

07:30 AM – 06:30 PM

Registration Open
General Session

07:30 AM – 08:30 AM

Networking Continental Breakfast
General Session

08:30 AM – 08:45 AM

Welcome Remarks
General Session

08:45 AM – 10:15 AM

Market Outlook
General Session
2020 was a wild year for the green industry. Growers experienced record sales and many nurseries dipped into their supply that was planned for 2021. Find out how and when the market is likely to stabilize and how best to plan for the next few years.
Timothee Sallin
Speaker Timothee Sallin Co-CEO IMG Enterprises View Bio

10:15 AM – 10:30 AM

Networking Refreshment Break
General Session

10:30 AM – 12:00 PM

Customer Retention & Roundtable Discussion
General Session
The green industry gained an enormous number of new customers this past year and made true hobbyists out of those folks who were already interested in gardening. Now that restaurants, entertainment venues and travel are back in full swing, we have to work diligently to keep consumer dollars in our own industry. We’ll examine consumer needs and trends, as well as marketing ideas.
Alec Charais
Speaker Alec Charais Chief Marketing & Product Development Officer Bailey Nurseries View Bio

12:00 PM – 01:30 PM

Networking Lunch
General Session

01:30 PM – 03:00 PM

E-Commerce Sales & Roundtable Discussion
General Session
2020 changed the way we do business. Consumers and B2B customers alike expect online sales to be readily available, manageable, and convenient. Are you ready to take the e-commerce plunge? It’s not a simple process, but it can be done, and growers of all sizes are making it work for them. Find out how representatives from across the supply chain use online sales to benefit their business.
Bill Jones
Speaker Bill Jones President and Founder Carolina Native Nursery View Bio

03:00 PM – 03:15 PM

Networking Refreshment Break
General Session

03:15 PM – 04:45 PM

Company Culture
General Session
Company culture is more than a mission statement. It includes the values that guide your business. Creating a strong company culture is critical because it helps gain and retain your best personnel. It also attracts and preserves your best customers. Learn how your peers have created their own remarkable company cultures and how their business has benefited.
Matthew Steinkopf
Speaker Matthew Steinkopf Head Grower Manager Willoway Nurseries Inc. View Bio
Mark Leichty
Speaker Mark Leichty Director of Business Development Little Prince of Oregon Nursery View Bio

04:45 PM – 06:15 PM

Networking Reception
General Session

07:30 AM – 12:30 PM

Registration Open
General Session

07:30 AM – 08:00 AM

Networking Continental Breakfast
General Session

08:00 AM – 09:30 AM

Succession Planning & Roundtable Discussion
General Session
It’s never too early to start the succession planning process. Hear from growers who have completed the process and those who are in the throes of it. And get solid advice from experts about selling your business when you don’t have any heirs.
Brian  Decker
Speaker Brian Decker President Decker’s Nursery, Inc. View Bio
Gene Redlin
Speaker Gene Redlin Owner Redlin & Associates View Bio

09:30 AM – 09:45 AM

Networking Refreshment Break
General Session

09:45 AM – 11:30 AM

Automating Nursery Production & Roundtable Discussion
General Session
Making your facility as efficient as possible will help combat labor issues and likely boost your bottom line. Often, that can be accomplished by adopting automation. Get the latest from a group of university researchers who are discovering the automation needs of growers and some of the reasons they have or have not adopted those measures. And a group of nurseries of varying sizes will share their wins and losses when it comes to automating production.
Anthony LeBude
Speaker Anthony LeBude Research and Extension Associate Professor NC State University View Bio
Amy Fulcher
Speaker Amy Fulcher Extension Specialist and Associate Professor University of Tennessee View Bio

11:30 AM

Close of Conference
General Session