Chief Marketing & Product Development Officer, Bailey Nurseries
Alec Charais is Chief Marketing & Product Development Officer of Bailey Nurseries, a family-owned company with operations steeped in bareroot and potted liner production of woody trees and shrubs. Bailey is also the developer of Endless Summer® Hydrangeas, First Editions® Shrubs & Trees, and Easy Elegance® Roses. Alec is passionate about putting the puzzle pieces together between concept to consumer, and in his career has participated in these steps from retail operations to sales to marketing.
In this exciting time in our industry, his passion for delivering success to all parties in the supply chain is evident in the growth of the First Editions® brand. Using messaging that speaks consumer’s language combined with a steadfast commitment to exceptional genetics that the grower can be successful with, Alec and the team at Bailey are constantly pursuing innovation that benefits everyone who partners with them.
Alec is a graduate from the University of Minnesota with a degree in Environmental Horticulture. Bailey has a longstanding reputation for innovation and partnerships, and believes that together we all benefit in Growing What’s Next™.