Schedule of Events

Nursery Management Conference

04:30 PM – 07:00 PM

Registration Open
General Session

05:30 PM – 07:00 PM

Welcome Reception
General Session

07:30 AM – 06:30 PM

Registration Open
General Session

07:30 AM – 08:30 AM

Networking Continental Breakfast
General Session

08:30 AM – 08:45 AM

Welcome Remarks
General Session
Kelli Rodda
Speaker Kelli Rodda Editorial Director Nursery Management View Bio
Nick Collins
Speaker Nick Collins Publisher GIE Ornamental Media Group View Bio
Matt McClellan
Speaker Matt McClellan Editor Nursery Management View Bio

08:45 AM – 10:15 AM

Market Relevance & Roundtable Discussion
General Session
For years we lamented about needing a national marketing campaign, but never pulled the trigger. It took a pandemic to realize we didn’t really need one. We have become undeniably relevant during the last 2 years. Peace Tree Farm founder Lloyd Traven shares his frank observations and advice about how to stay relevant and why it’s critical to the industry’s growth and success.
LLoyd Traven
Speaker LLoyd Traven Founder Peace Tree Farm View Bio

10:15 AM – 10:30 AM

Networking Refreshment Break
General Session

10:30 AM – 12:00 PM

Consumer Research & Roundtable Discussion
General Session
It’s crucial to understand consumer buying habits and behavior, as well as consumer product perceptions. Alicia Rihn, assistant professor of agricultural and resource economics at the University of Tennessee, has been studying consumer behavior related to horticultural products for several years. She’ll explain her findings and how this knowledge will arm you with important information for better sales and planning processes, improved marketing messages, and effective pricing. Get into the mind of the consumer and return home with actionable ideas to add value to your products!
Alicia  Rihn
Speaker Alicia Rihn Professor Ag & Resource Economics University of Tennessee View Bio

12:00 PM – 01:30 PM

Networking Lunch
General Session

01:30 PM – 03:00 PM

Supply Chain Relationships & Roundtable Discussion
General Session

Supply chain relationships have never been more important. Have you ever thought ‘What do you want from me?’ It’s a common question when dealing with vendors and customers. In this session, supply chain reps talk candidly about how they can improve, and in some cases have improved, the sales relationship with one another. Our panel of growers, landscape contractors, and retailers will help you make the best of your customer and supplier relationships.

Todd Sankey
Speaker Todd Sankey General Manager EarthWorks View Bio
Ed Tavender
Speaker Ed Tavender Nursery Buyer Fossil Creek Tree Farm View Bio

03:00 PM – 03:15 PM

Networking Refreshment Break
General Session

03:15 PM – 04:45 PM

Riding The Wave … And Beyond and BONUS Economic Outlook
General Session

During the first 15 minutes of this session, Emily Ryder Perlmeter, senior advisor at the Federal Reserve Bank of Dallas, will present “The State of Small Business.” Next, we’ll begin the panel discussion. After two years of explosive growth that created record sales and plant shortages, discover the best way to prepare for the next chapter. We'll discuss production planning, pricing, banking and lending issues, and more!

Emily Perlmeter
Speaker Emily Perlmeter Senior Advisor Federal Reserve Bank of Dallas View Bio
Jeff Burch
Speaker Jeff Burch Commercial Agribusiness Market Manager Bank of The West View Bio

04:45 PM – 06:15 PM

Networking Reception
General Session

07:30 AM – 11:30 AM

Registration Open
General Session

07:30 AM – 08:00 AM

Networking Continental Breakfast
General Session

08:00 AM – 09:30 AM

Post-Pandemic Lessons & Roundtable Discussion
General Session
The green industry proved resilient these last two years. What lessons did we learn that will carry the industry through the next several years? From employee retention and talent acquisition to marketing strategy and working around shortages, our panel of growers will talk about their greatest lessons and how they’re preparing for the next ‘big thing.’
Robert Saunders
Speaker Robert Saunders General Manager Saunders Brothers View Bio
LLoyd Traven
Speaker LLoyd Traven Founder Peace Tree Farm View Bio
Brandi Marek
Speaker Brandi Marek Business Advisor Ferguson Alliance, LLC View Bio

09:30 AM – 09:45 AM

Networking Refreshment Break
General Session

09:45 AM – 11:30 AM

Drones for Nursery Production & Q&A
General Session
This workshop will help attendees improve their understanding of flight regulations, types of platforms & sensors, data processing, and drone applications in nurseries. Several drone platforms, including a spray drone, will be available for viewing. We will provide a demonstration of our collaborative work on merging RFID tags with a drone for inventory purposes. A detailed handout will be provided. This presentation should help participants make improved decisions to match the best drone system with their needs.
Dr. James Robbins
Speaker Dr. James Robbins Extension specialist in Commercial Ornamentals University of Arkansas (retired) View Bio
Dr. Joe Mari Maja
Speaker Dr. Joe Mari Maja Research Sensor Engineer Clemson University View Bio

11:30 AM

Close of Conference
General Session